Wednesday, June 29, 2011

Photo Release � Seattle Storm Present President Obama With 2010 Championship Ring Created by Blue Nile

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SEATTLE, June 29, 2011 (GLOBE NEWSWIRE) — Today, as part of a meeting at the White House Rose Garden, the Seattle Storm, the 2010 WNBA Champions, presented President Barack Obama with his very own 2010 championship ring.



A photo accompanying this release is available at http://ping.fm/Xwsqq





Created by Blue Nile (Nasdaq:NILE), the world’s premier online jeweler, the ring is crafted of luminous white gold and paved with exquisite Blue Nile diamonds. The ring displays the President’s name, and as is only fitting, the numeral “1,” symbolizing his position as leader of the free world.



“When Blue Nile employees learned we were creating a ring for the President, an excited buzz ran through the office,” said Blue Nile CEO Diane Irvine. “To say we are honored is an understatement; we are elated!”



About Blue Nile, Inc.



Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile’s shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.



The Blue Nile, Inc. logo is available at http://ping.fm/MYXwA



The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.


CONTACT: For more information, schedule interviews or request photos,
please contact:

John Baird, 206.336.6805
johnb@bluenile.com



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